Optimising Page Content for Search Engines

Published / by admin

The information of a website is extremely important in determining the position on the results page for searches. They typically seek out these variables when analysing a web site for the keywords that are most important. That is essential for search engine optimisation.


That is used by the programming language used to create web pages (HTML) to make heading in the text stand out.

Keyword visibility

Search results give more weight to keywords found than the remainder at the beginning of a section of text. If there’s a paragraph of text then possess an HTML heading for each section and it’s better to break this up. Every time the search engine sees a heading, it’ll start the prominence criteria again.

Keyword proximity

Search engines also attach some significance to keywords are to each other. For example when optimising your text for the phrase “bike hire Yorkshire” it’s essential to keep these words as close as possible.

Keyword density

Exactly how many times a keyword or phrase happens on the page in comparison to the overall amount of words is defined as the keyword density. Google considers this when rating a page to get a specific key word.

It is worth it to reduce on the amount of redundant words to raise the density of the chosen keywords that we are optimising for as this helps with search engine optimisation when writing copy for a webpage.


Search engines are not able to analyse pictures on a website and are merely able to read text. That is called “Picture alt tag” in internet programming jargon and refers to the alternative text for the image.


There are parts of text that can be clicked to be able to jump to other web pages. This text is usually emphasized and is known as “anchor tags” or “link text”. Google analyses the text used here and utilize the data to rate the website.

Outline: Page content

Headings, keyword prominence, proximity, density, hyperlink text Social Media Marketing St Albans and the need for using “alt tags” for images to input a text description: All of all these are essential for search engine optimisation and also have a part to play in getting to the very best of the search results for the keywords which are important to us.